Seattle-based clean water technology company HaloSource has established a wholly owned Brazilian subsidiary to manufacture, import and distribute its products for partners in Brazil.
HaloSource Water Purification Importacoes Ltda will deal in the company’s HaloPure powered components, cartridges and devices.
With operations in India and China as well as the US, HaloSource is focused on the provision of cleaner and safer water using its proprietary N-halamine bead technology to clean and purify water, killing bacteria and viruses that may cause disease.
HaloPure is a unique contact biocide technology designed to attack and kill a range of harmful microorganisms. It is approved for long-term use in a variety of markets, including the US. HaloPure products are primarily targeted at consumers in emerging markets, where access to safe drinking water is poor.
According to research published by Frost & Sullivan in 2005, the Latin American market for household water purification was estimated at $400 million, growing at an annual rate of 15 per cent.
Commenting on the news, John Kaestle, chief executive of HaloSource, said: "The establishment of HaloSource Water Purification Importacoes Ltda enables us to work much more efficiently with our increasing number of Brazilian partners to supply the growing consumer market with water purification products.”
He concluded: “We can now look forward to supplying the domestic market with pure water at point-of-use."
In 2009, HaloPure became the first new drinking water technology in 30 years to be granted both Manufacture-For-Use and Device registrations by the United States Environmental Protection Agency (USEPA). In Brazil, HaloSource expects HaloPure products to meet or exceed all appropriate standards of the National Institute of Metrology, Standardization and Industrial Quality (INMETRO).
HaloSource said that the World Health Organisation has estimated that 1.1 billion people lack access to safe drinking water, with the Centre for Disease Control recommending point-of-use filtration and disinfection.
